WORD AS IMAGE - CALLIGRAMS - CONCRETE POETRY IN 'BLUE'
Berjouhi Bowler 'The Word as Image' - from magic amulet to poem - Images in the forms of words (and vice-versa) have a very long tradition dating back to ancient times. With the invention of writing, formal pictorial representation to modern languages, picture texts developed over varied traditions and beliefs throughout the centuries in different parts of the world. Nowadays, we somehow tend to elevate text over the image, as words play an inextricable part in everyday communication, collective knowledge and culture. However, with the invention and development of fast-changing technologies at the end of the 20th century, we came back to contemplate the importance of visuals as equal to text. This phenomenon is not new, but in fact, happened around 1977, with personal computers becoming mass-market consumer devices. To follow, the internet becoming mainstream has developed new ways of reading and searching for information. 'Reading and writing' as we kno...